.grecaptcha-badge { visibility: hidden; }

B1G deal: Big Ten lands $7 billion, NFL-style TV contracts

Memorial Stadium at the University of Illinois Urbana-Champaign

The Big Ten has announced its new, seven-year media rights deal with Fox, NBC, and CBS that is believed to be the richest ever struck with a college sports conference.

A person familiar with the contracts tells The Associated Press that the conference’s soon-to-be 16-member universities eventually will share more than $1 billion in revenue per year.

Starting in 2024, when USC and UCLA join the conference, Big Ten football Saturdays will be structured similar to the NFL. That means three marquee games being carried in consecutive time slots on three different major TV networks. – Associated Press

University of Illinois Urbana-Champaign administrators hailed the new era in sports and media rights. The Fighting Illini sports teams are part of the Big Ten Conference. Chancellor Robert J. Jones says it will provide critical stability to conference schools and athletic programs. 

“This agreement is great news for Illinois Athletics, and it gives even more fans more ways to enjoy the most competitive and most exciting athletic conference in the nation,” said Jones in a statement issued by the university.

U of I Director of Athletics Josh Whitman says the agreement will allow Illinois to reach larger audiences. 

“We expect to reach new, more diverse audiences and continue to build and expand our Illini fan base. These agreements further solidify the position of the Big Ten as one of the most stable, progressive, respected conferences in the history of college sports; as a founding member, we are proud of the Conference’s longstanding values and its leadership position in the midst of such a unique, rapidly changing time in intercollegiate athletics,” said Whiman in a statement issued by the university. – Reginald Hardwick, Illinois Public Media News

Associated Press

Associated Press

Recent Content